The facade of ID David wins 3 Letra de Oro awards, a project by Arqdeco Creative Project. The Letra Awards reward the visual and graphic communication of the environment.
Letra Award for the best technical innovation and/or technology for marketing & visual communication.
The technical challenge of the commercial image project for ID David was to generate the volume of the plough furrows in the earth associated with the agricultural sector at which its product is aimed. The complexity consisted of designing an anchoring system to support both the phenolic slat and the composite cladding, generating a chamber for the interior ventilation of the façade without revealing any mechanical fixing system. A 6mm thick profile was designed to support the vertical slat and a mechanised system for hanging composite trays, thus achieving the sensation that the slat is coming out of the façade, transmitting cleanliness and a great visual impact. A project that does not go unnoticed and transmits the traditional values of the company and its sector.
Letra Award for the best volume communication element.
The design and execution project for the exterior commercial image of Industrias David transmits the volume of the plough furrows in the earth associated with the agricultural sector at which its product is aimed. A challenge due to the complexity of supporting in the same anchoring system phenolic slats 8mm thick and 70 cm deep at its longest vertex, taking into account wind loads and weight. The sinuous shape of the slats that appear to emerge from the façade easily identifies the agricultural sector at which the product is aimed. The lighting at night only affects the slats, creating the sensation that the volume floats in the air and conveys a great visual impact. An emblematic project in the sector projected on the outside of its facilities, on which its commercial image is based.
Letra Award for the best luminous communication element.
Design and execution of the exterior commercial image for Industrias David, transmitting the volume of the plough furrows in the earth associated with the agricultural sector at which its product is aimed. The night lighting is applied only to the slats to generate the sensation that the volume floats in the air and to transmit a great visual impact. There is also supplementary lighting with RGB LED projectors to illuminate the façade depending on the event, generating contrast and a more attractive visual impact. The projection of the client’s personalised image through the flag of their country illuminated on the façade creates a great expectation, generating a closeness and unique experience.
Congratulations to Arqdeco Creative Project, the company responsible for the design of the main facade of ID David, and recognised with 5 awards in the Letra 2023 Awards.
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